BeatBlocks (PC, Mobile) - Kluge Interactive
Marketing Copywriter
BeatBlocks is a frantic multiplayer party game where players take turns being the DJ or the dancers. The DJ’s job is to sabotage the other players, dropping obstacles and bombs, while the dancers try to survive and rack up points by collecting music notes scattered around on the dance floor.
As a former copywriter at Roblox, working on BeatBlocks felt a bit like returning to my roots. It was a lot of fun getting to write copy for the game—which included everything from UI text to badge names and descriptions—bringing my unique touch to BeatBlocks’s upbeat and chaotic vibe.
Kluge Interactive CEO Arturo Perez wrote a blog post about BeatBlocks’ origin story, which you can read here.
November 2024 - December 2024
Crafted a fun and impactful “about” description to help convey the game’s key features.
Wrote concise and engaging UI text to welcome new players.
Named and wrote descriptions for badges (i.e., Roblox’s version of achievements/trophies).
Came up with creative names and descriptions for purchasable avatar cosmetics tied to the game.