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The Client: Xbox

The Challenge: Xbox wanted a dedicated landing page to help promote Roblox on its website, educating potential players about the platform while enticing them to jump in and explore. The challenge was to distill Roblox’s value proposition into a clear and compelling message that resonated with players of all ages.

The Solution: Working closely with our marketing, business development, and developer relations teams at Roblox, we crafted a landing page that showcased key features about the platform:

• Boundless Exploration: With millions of user-generated experiences, Roblox offers something for everyone. We showcased a diverse selection of the platform’s most popular titles, such as Jailbreak (a cops-and-robbers open world action game), Theme Park Tycoon 2 (a theme park simulation game), and MeepCity (a social hangout place), to demonstrate the wide range of genres players can explore.

• Cross-Platform Play: Roblox users can connect with friends across Xbox, PC, mobile devices, and VR.

• Expressive Avatars: Players can mix-and-match countless accessories to create their own avatar, giving them the freedom to express their unique style and creativity.

This landing page helped contribute to Roblox’s ranking as one of the top free downloaded games on Xbox and Windows 10, boosting its visibility and appeal among gamers worldwide.