The Client: Roblox

The Challenge: Metaverse Champions was a brand-new seasonal event that invited players to complete weekly quests across 180+ experiences on Roblox to earn exclusive virtual items for their avatars.

The event revolved around four distinct “Metaverse Champions.” Players could choose to support one or multiple champions, completing quests in their associated experiences each week to increase that champion’s rank on the leaderboard. In return, players earned mystery boxes containing exclusive avatar accessories themed around their chosen champion(s). Given the complexities of the event, we needed to create a clear yet concise landing page that explained how players could participate.

The Solution: I collaborated with our graphic artists and developer relations team to design a landing page that communicated the event’s key details in a simple and engaging way. We used vibrant visuals to highlight the four Metaverse Champions, with clear calls to action guiding players on how the event works. Additionally, I developed an FAQ section to answer any questions players may have had. The landing page helped players easily understand how to get involved, driving excitement and participation in the event.